" Select one of the allocated artices that relates to an aspect of your life, identify how it connects to you and a major theme addressed within the text. The selected articles link to the range of majors available within the Design and Interactive Media and topical subjects relating to culture and community. The theme you identify will form the content for your assessment outcome. Design an explicit representation of your selected theme. The audience should be able to understand your message clearly, even without reading the article."

Written by Ana-Isabel Nölke, the article explores LGBT portrayals in mainstream advertising between 2009 and 2015, specifically lack of representation of specific intersections of sexuality, class, age, and race.

For this assignment, my concept will explore the invisibility and misrepresentation of lesbians and queer women in mainstream advertising and media. Nölke's studies reveal that middle class, gay white men encompass the bulk of LGBT studies and representation in advertising, while others remain practically invisible. She contributes the lack of studies exploring lesbian portrayals in media is attributed to "their position as economically less powerful and their frequent association with feminist anti-capitalism".

However, ads that do depict lesbians tend to formulaically “straighten” them to adhere to heteronormative forms of femininity. This creates a distorted and harmful representation of queer women that favours a certain type of 'gayness' and negative depictions of any kind of diversity from this portrayal. As a result, these portrayals are characterized by the objectification of hypersexualized “lipstick lesbians” as a tool to appeal to the straight male gaze, mirroring “those women engaged in lesbian sex in mainstream heterosexual pornography”.